Aviva Taeidkashani: Redefining Luxury PR and Influence in the Spirits Industry

Aviva Taeidkashani is a powerhouse in luxury branding and public relations, currently leading Brand PR & Influence for GREY GOOSE Vodka at Bacardi. With a career that spans high-level strategic partnerships, immersive marketing experiences, and a commitment to authenticity and innovation, Aviva has set new benchmarks in the spirits industry. Her journey from academic excellence to industry leadership is a blueprint for modern brand storytelling that merges tradition with tech-forward narratives.

Introduction

In today’s competitive landscape of brand communications, few professionals have captured the essence of luxury, innovation, and authenticity like Aviva Taeidkashani. Known for her dynamic leadership at Bacardi, where she spearheads PR and influence strategies for GREY GOOSE Vodka, Aviva has cultivated a reputation for bold campaigns, purpose-driven storytelling, and digital innovation. This article explores her educational foundation, professional milestones, leadership philosophy, and the strategies that make her a standout figure in global brand communications.

Early Life and Education

Aviva Taeidkashani’s journey is grounded in a multicultural upbringing and a deep passion for creativity and strategic thinking. She earned her Bachelor’s degree in Business Administration from Hunter College (City University of New York), where she focused on marketing, communication, and leadership. Her academic background laid a strong foundation for her future roles, blending analytical rigor with artistic sensibility.

From a young age, Aviva demonstrated a flair for creative storytelling and human connection—traits that would become essential throughout her career. Her education not only gave her technical knowledge but also honed her ability to navigate complex challenges with empathy and innovation.

Career Beginnings in Public Relations

Aviva’s professional journey began in the fast-paced world of public relations, where she quickly distinguished herself through creativity, discipline, and results. She held prominent roles at PR agencies such as LaFORCE and Bullfrog + Baum. There, she managed high-profile accounts for luxury and lifestyle brands, including premium spirits like Veuve Clicquot, Svedka Vodka, and Zacapa Rum.

Her approach was always consumer-centric. Aviva combined traditional PR with experiential marketing, helping brands connect emotionally with their audiences. Her campaigns were known for their aesthetic appeal, media resonance, and strategic alignment with brand values.

Transition to Bacardi and Rise to Leadership

In 2022, Aviva joined Bacardi as a PR consultant for GREY GOOSE Vodka. Her fresh perspective and strategic acumen quickly earned her a permanent leadership role. By August 2024, she had ascended to the position of Brand PR & Influence Lead, responsible for steering one of the most iconic vodka brands into a new era of relevance and prestige.

Her leadership has seen GREY GOOSE evolve from a heritage luxury product into a vibrant cultural symbol. Through her efforts, the brand has embraced immersive experiences, AR/VR integrations, and high-touch influencer collaborations that drive consumer engagement.

Strategic Innovation in Brand Campaigns

One of Aviva Taeidkashani’s hallmarks is her ability to bridge tradition with innovation. Her campaigns often combine heritage storytelling with futuristic digital tools, ensuring GREY GOOSE stays both grounded and aspirational.

A prime example is the “Boulangerie Bleue” campaign—an immersive pop-up experience highlighting the brand’s French wheat origin. The activation generated hundreds of millions of PR impressions and significantly boosted brand visibility. Aviva’s fingerprint was unmistakable in the attention to detail, sensory design, and narrative consistency.

She has also championed the use of AR/VR in luxury branding, creating virtual showrooms and product previews that elevate the consumer journey. These initiatives not only modernize brand perception but also demonstrate Aviva’s commitment to tech-forward consumer engagement.

Leadership Philosophy and Team Culture

Beyond campaigns and press coverage, Aviva is known for cultivating a progressive leadership style rooted in inclusivity, empathy, and mentorship. She encourages her teams to explore ideas freely, prioritize mental wellness, and adopt a growth mindset.

Her leadership model blends emotional intelligence with data-driven decision-making. By promoting collaboration across departments and recognizing individual contributions, Aviva has built high-performing teams that thrive in fast-changing environments.

Philanthropy and Advocacy

Aviva Taeidkashani’s influence extends beyond corporate boardrooms. She is deeply committed to social justice, mental health awareness, and gender equity. Through scholarships, mentorship programs, and community initiatives, she works to uplift underrepresented voices in marketing and communications.

Her activism is not performative. It is woven into her professional ethos—from the partners she chooses to work with to the narratives she helps shape. For Aviva, branding is not just about visibility; it’s about values.

The Future of Brand Communications According to Aviva

Looking ahead, Aviva believes that brand success hinges on emotional resonance and ethical transparency. She advocates for a future where brands are accountable, inclusive, and deeply connected to their communities.

Her vision includes:

• Further integration of AI and machine learning in personalized storytelling.
• Expansion of purpose-driven partnerships with creators and communities.
• A shift from mass influence to micro-moments that build loyalty and trust.

Aviva’s forward-thinking approach ensures that her work remains not just relevant, but industry-defining.

Why Aviva Taeidkashani’s Career Inspires

Aviva’s journey is more than a success story; it’s a roadmap for aspiring professionals. She has demonstrated that empathy, creativity, and innovation are not mutually exclusive but rather essential allies in building powerful brands.

Her ability to adapt, lead, and inspire is what sets her apart. Whether you’re a student of marketing or a seasoned executive, there is much to learn from her career path.

Conclusion

Aviva Taeidkashani represents a new generation of brand leaders—those who combine technical expertise with emotional intelligence and a bold vision for the future. Her work at Bacardi and GREY GOOSE Vodka stands as a testament to what is possible when storytelling, strategy, and purpose align.

As the landscape of brand communications continues to evolve, leaders like Aviva will undoubtedly shape the narrative. And in doing so, they remind us that the most powerful brands are not just heard—they are felt, remembered, and trusted.