Rowan Puri: A Trailblazing Music Supervisor Shaping the Future of Advertising

Rowan Puri is a dynamic and accomplished music supervisor currently working with TBWA\Media Arts Lab, the bespoke global agency dedicated exclusively to Apple. With over eight years of experience at the intersection of music, licensing, technology, artist relations, and brand partnerships, Rowan has earned her place as a pioneering force in crafting innovative and culturally resonant music collaborations. Her work connects brands with artists in a meaningful way, resulting in powerful, emotionally-driven advertising campaigns that captivate audiences worldwide.

Early Life and Background

Rowan Puri’s rise to the top of the music supervision world is built on a strong foundation of artistic curiosity, cross-cultural insight, and strategic thinking. While much of her early life remains private, she has often spoken about how her diverse background and exposure to music from different cultures shaped her ear for sound and storytelling. Her journey into music began not in corporate boardrooms, but through grassroots engagement with independent music scenes and underground communities.

Her academic and professional training allowed her to combine business sensibilities with creative passion. She pursued opportunities that let her build real-world experience in music licensing, publishing, and brand collaborations, ultimately finding her niche where all these worlds intersect.

Rowan Puri at TBWA\Media Arts Lab

Currently, Rowan Puri is part of TBWA\Media Arts Lab, the elite creative agency solely dedicated to Apple. Here, she plays a pivotal role as a music supervisor—curating, sourcing, and licensing music for major global advertising campaigns.

Her portfolio includes work on Apple’s most iconic ads, such as AirPods’ “Quiet the Noise,” Olivia Rodrigo’s Apple-directed campaign, and the Apple Music mini-doc tied to the 2024 Super Bowl Halftime Show featuring Usher. Her contribution goes beyond selecting tracks—she builds sonic identities that reflect the ethos of each campaign, blending culture, technology, and emotion.

Career Milestones

Before landing at TBWA\Media Arts Lab, Rowan gained valuable experience at renowned companies like Stones Throw Records and VICE Media. At Stones Throw, she developed a nuanced understanding of independent music and licensing. At VICE, she expanded her grasp of global youth culture and storytelling through music.

Her career trajectory demonstrates her ability to bridge independent artistry with commercial scale—a skill that has become increasingly valuable in today’s fragmented media landscape. Today, she’s recognized as one of the leading voices in music supervision, often cited for her fresh perspective and ability to connect emotionally with audiences through sound.

Rowan Puri Age

As of 2025, Rowan Puri’s exact age is not publicly confirmed. Based on available career timelines and professional milestones, she is estimated to be in her early to mid-30s. Despite the lack of specific details, it’s clear that she has achieved considerable success early in her career, positioning herself as a thought leader in a competitive industry.

Rowan Puri Family

Rowan Puri maintains a relatively private personal life, and not much is publicly known about her family. This discretion underscores her focus on her professional achievements and the work she creates. However, it is believed that her multicultural heritage has had a significant influence on her musical tastes and curatorial style, reflecting a deep appreciation for diversity and global perspectives.

Rowan Puri Net Worth

While Rowan Puri’s net worth has not been publicly disclosed, estimates based on her role, industry standing, and affiliations suggest a net worth in the range of $500,000 to $1 million USD. This includes income from her music supervision work, DJ performances, speaking engagements, and consulting. As a key player in high-budget ad campaigns for a company like Apple, her earning potential continues to rise steadily.

Rowan Puri Wikipedia Status

As of now, Rowan Puri does not have an official Wikipedia page. However, given her rising profile and growing influence in the worlds of advertising and music supervision, it is likely only a matter of time before a Wikipedia entry is created. Many of her campaigns have been featured in major industry publications and creative showcases, solidifying her reputation as a leader in her field.

Music Supervision and Cultural Impact

Rowan Puri’s influence extends beyond advertising. She’s an advocate for creating authentic partnerships between brands and artists—focusing on integrity, cultural resonance, and mutual benefit. In an era where consumers demand authenticity, her work helps ensure that music in advertising reflects and respects the cultural moments it draws from.

Her role also involves mentoring emerging music supervisors, supporting inclusive representation in the industry, and championing new voices. Whether through DISCO’s community events or Dublab’s broadcasting platform, Rowan remains engaged with the creative community that nurtured her rise.

DJ Lil Spoon: The Creative Alter Ego

Outside of her corporate role, Rowan performs as DJ Lil Spoon, blending global sounds, electronic beats, and experimental grooves. This dual identity allows her to stay grounded in the creative process, constantly exploring new genres and scenes. Her DJ sets have been featured at SXSW, in DISCO House showcases, and across Los Angeles’ underground music community.

This intersection between commercial strategy and underground credibility sets Rowan apart. She’s not only aware of trends—she helps create them.

What Makes Rowan Puri’s Work Unique?

Rowan Puri approaches music supervision as both an art and a science. She understands the psychological impact of music in shaping memory, emotion, and perception. Every campaign she touches is rooted in storytelling, supported by musical choices that evoke trust, joy, nostalgia, or empowerment.

Unlike many in her field, she doesn’t just license popular songs for commercial appeal. She often works directly with artists, developing custom compositions or unearthing hidden gems that elevate brand narratives. This hands-on, artist-first approach earns her respect both from creatives and clients.

Looking Ahead: The Future of Rowan Puri

As Rowan Puri continues to build on her impressive body of work, the future looks incredibly bright. She is positioned to become not only a leader in music supervision but also a cultural architect helping brands navigate an increasingly complex, diverse, and digital world.

With a focus on authenticity, cultural fluency, and creative innovation, Rowan is setting a new standard for how music and storytelling can coexist in advertising. Whether crafting the soundtrack to a global iPhone launch or spinning a late-night set in LA, her voice is one that resonates far beyond the screen.

Conclusion

Rowan Puri represents a new generation of creative leaders who understand the transformative power of music. Her work is proof that when you combine cultural intelligence with creative courage, you can make something truly unforgettable. As more brands seek to connect with audiences on a deeper level, Rowan Puri’s vision and influence will only continue to grow.

Whether you’re in advertising, music, or simply a fan of great storytelling—Rowan Puri is a name you’ll want to remember.